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Sep 19, 2023

McGruff the Crime Dog® smells big crime with the sale of fake pills and other counterfeit products

2023-09-19T08:47:00-04:00September 19th, 2023|Press Releases|

Sept. 19, 2023 (Washington, D.C.) – McGruff the Crime Dog® takes direct aim at the sale of fake pills and other counterfeit products in a new public service announcement released today. The ad features three assembly lines making real and fake products including sneakers, cosmetics, and fake pills. As the factory settings change, the [...]

Jul 12, 2023

McGruff the Crime Dog® and the USPTO Help IP Goes Pop!® Take a Bite Out of Counterfeits

2023-10-12T13:10:51-04:00July 12th, 2023|In the News|

Hosts Michael Snyder and Joseph Gushue are joined by: Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office, Kathi Vidal; Executive Director of the National Crime Prevention Council, Paul DelPonte; and the legendary McGruff the Crime Dog®. Our guests share their insights on the impact of [...]

Nov 3, 2022

Taking a bite out of fake products on YouTube

2023-07-27T13:07:33-04:00November 3rd, 2022|Press Releases|

A new YouTube series hosted by McGruff the Crime Dog aims at shifting the buying behaviours of tweens and teens away from fake products. Go For Real TV moves McGruff—a long-time staple of television advertising—onto the world of online streaming where young people tune in for entertainment and education. The series transports viewers to [...]

Oct 19, 2022

Government agencies, community leaders, and activists join to combat fentanyl crisis

2022-10-20T11:46:48-04:00October 19th, 2022|Press Releases|

Actress Ava Michelle, McGruff the Crime Dog® unveil digital fentanyl memorial quilt WASHINGTON, Oct. 19, 2022—Three key government agencies came together with community leaders and other advocates to find solutions that address a top U.S. public health crisis at the National Fentanyl Summit. Fake pills containing lethal amounts of fentanyl are fueling a surge in [...]

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