Apr
2, 2024
Mar
12, 2024
Oct
19, 2023
Go For Real™ awarded platinum and gold in two MarCom categories
Washington, D.C. – McGruff the Crime Dog® public service announcement and YouTube series took home two MarCom wins for educating consumers on the dangers of counterfeit products. “It is gratifying to see Go For Real receive this important recognition that will make consumers think again before buying a fake product,” said Paul DelPonte, Executive [...]
Sep
19, 2023
McGruff the Crime Dog® smells big crime with the sale of fake pills and other counterfeit products
Sept. 19, 2023 (Washington, D.C.) – McGruff the Crime Dog® takes direct aim at the sale of fake pills and other counterfeit products in a new public service announcement released today. The ad features three assembly lines making real and fake products including sneakers, cosmetics, and fake pills. As the factory settings change, the [...]
Feb
2, 2023
McGruff the Crime Dog® and Joey Gase race for safety at Daytona
The dynamic duo brings crime prevention and public awareness to the starting line WASHINGTON, Feb. 2, 2023—All crime prevention engines are a go on car #53 during NASCAR'S race at the Daytona International Speedway on February 18. Joey Gase and McGruff the Crime Dog® continue their crime fighting partnership and shine [...]
Nov
3, 2022
Taking a bite out of fake products on YouTube
A new YouTube series hosted by McGruff the Crime Dog aims at shifting the buying behaviours of tweens and teens away from fake products. Go For Real TV moves McGruff—a long-time staple of television advertising—onto the world of online streaming where young people tune in for entertainment and education. The series transports viewers to [...]
