Washington, D.C. – McGruff the Crime Dog® public service announcement and YouTube series took home two MarCom wins for educating consumers on the dangers of counterfeit products. “It is gratifying to see Go For Real receive this important recognition that will make consumers think again before buying a fake product,” said Paul DelPonte, Executive [...]
Statement of Paul DelPonte National Crime Prevention Council Executive Director FBI 2022 Crime Statistics "The new crime statistics released by the Federal Bureau of Investigation today show strong progress in reducing the murder rate and other areas of violent crime. This good news is clouded by an alarming number of hate crimes. More than [...]
Sept. 19, 2023 (Washington, D.C.) – McGruff the Crime Dog® takes direct aim at the sale of fake pills and other counterfeit products in a new public service announcement released today. The ad features three assembly lines making real and fake products including sneakers, cosmetics, and fake pills. As the factory settings change, the [...]
August 23, 2023 (Washington, D.C.) – Joey Gase teams up with McGruff the Crime Dog® at Daytona International Speedway, this time as a newly elected board member for the National Crime Prevention Council. During the WAWA 250 race on August 25, Gase will shine a light on the iconic crime dog’s mission to Take [...]
Digital Quilt Provides Living Memorial May 9, 2023 (Washington, D.C.) – The livesproject.org provides both a living memorial to victims of the Fentanyl deaths and a call to action to stop the senseless loss of life. The National Crime Prevention Council and McGruff the Crime Dog® created the digital quilt as a way for [...]
McGruff the Crime Dog® launches limited-edition Barking Beauty Dog Shampoo The iconic crime dog shares his beauty secrets with the world WASHINGTON, D.C. (Apr. 1, 2023) – The National Crime Prevention Council and McGruff the Crime Dog® launch a new dog shampoo beauty line, “Barking Beauty”. The limited-edition shampoo line uses real, ethically made [...]
Preventing crime one click at a time just got easier for parents and kids WASHINGTON, Feb. 7, 2023 — Kids around the nation can become McGruff the Crime Dog’s® sidekick and help him Take A Bite Out Of Crime® at McGruff.org, a new educational site featuring a variety of engaging games and videos. McGruff.org [...]
The dynamic duo brings crime prevention and public awareness to the starting line WASHINGTON, Feb. 2, 2023—All crime prevention engines are a go on car #53 during NASCAR'S race at the Daytona International Speedway on February 18. Joey Gase and McGruff the Crime Dog® continue their crime fighting partnership and shine [...]
Executive Director National Crime Prevention Council November 23, 2022 "The United States must do more than just condemn acts of violence and mass shootings. A strong message, through new laws and stiff sentences that combat hate, are needed. The National Crime Prevention Council celebrates safe communities. To do so, extra steps are needed that [...]
A new YouTube series hosted by McGruff the Crime Dog aims at shifting the buying behaviours of tweens and teens away from fake products. Go For Real TV moves McGruff—a long-time staple of television advertising—onto the world of online streaming where young people tune in for entertainment and education. The series transports viewers to [...]
July 1 marked the 40th Birthday of McGruff the Crime Dog®, America’s beloved crime prevention icon who—with the National Crime Prevention Council (NCPC)—has led our nation’s efforts to help people keep themselves, their families, and their communities safe from crime.
We recognize that our country is in pain. Important questions are being raised about some relationships between law enforcement and their communities. At the same time, we face a global pandemic.
Even in tough times, it’s important to honor McGruff and people dedicated to crime prevention. They help keep our communities safe – often on shoestring budgets. We hope you will join us in honoring so many committed people across the country and our partner organizations who help prevent crime every day.
We cannot fix the entire world, but each of us can do our part and work to Take A Bite Out Of Crime®. That is why on McGruff’s Birthday this year, we honor all those who dedicate themselves to protecting our neighborhoods and families — from the first responders and all essential workers who are central to our battle against the Coronavirus to the community leaders who share NCPC’s tips and tools with the people in their cities, towns, and counties every day. And NCPC redoubles our commitment to work every day — through Crime Prevention Month 2021 and beyond — toward safer and more caring communities.
July 1 marked the 40th Birthday of McGruff the Crime Dog®, America’s beloved crime prevention icon who—with the National Crime Prevention Council (NCPC)—has led our nation’s efforts to help people keep themselves, their families, and their communities safe from crime.
We recognize that our country is in pain. Important questions are being raised about some relationships between law enforcement and their communities. At the same time, we face a global pandemic.
Even in tough times, it’s important to honor McGruff and people dedicated to crime prevention. They help keep our communities safe – often on shoestring budgets. We hope you will join us in honoring so many committed people across the country and our partner organizations who help prevent crime every day.
We cannot fix the entire world, but each of us can do our part and work to Take A Bite Out Of Crime®. That is why on McGruff’s Birthday this year, we honor all those who dedicate themselves to protecting our neighborhoods and families — from the first responders and all essential workers who are central to our battle against the Coronavirus to the community leaders who share NCPC’s tips and tools with the people in their cities, towns, and counties every day. And NCPC redoubles our commitment to work every day — through Crime Prevention Month 2021 and beyond — toward safer and more caring communities.