July 1 marks the 40th Birthday of McGruff the Crime Dog®, America’s beloved crime prevention icon who—with the National Crime Prevention Council (NCPC)—has led our nation’s efforts to help people keep themselves, their families, and their communities safe from crime. We recognize that our country is in pain.  Important questions are being raised about [...]

The USPTO and NCPC are working together to raise public awareness about the importance of intellectual property and to decrease demand for counterfeit goods in the United States. This public education campaign is aimed at tweens and teens and will tie in the intellectual property community and law enforcement. This Campaign will increase the desire to buy genuine goods, raise awareness of the damage caused by counterfeits, change attitudes and change counterfeit buying behaviors by educating young consumers on how to identify and avoid counterfeit goods. We want all consumers to develop - particularly while young - a desire to make smart buying decisions and buy legitimate goods.