WHERE WE’VE BEEN

Go For Real with the campaign materials below.

Take A Bite Out of Crime® on McGruff.Org

WASHINGTON, Feb. 7, 2023 — Kids around the nation can become McGruff the Crime Dog’s® sidekick and help him Take A Bite Out Of Crime® at McGruff.org, a new educational site featuring a variety of engaging games and videos.

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McGruff the Crime Dog® and Joey Gase race for safety at Daytona

WASHINGTON, Feb. 2, 2023 — All crime prevention engines are a go on car #53 during NASCAR’S race at the Daytona International Speedway on February 18. Joey Gase and McGruff the Crime Dog® continue their crime fighting partnership and shine a light on criminals selling counterfeit products.

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READY? SET? GO FOR REAL!

2022 — NASCAR driver Joey Gase, alongside McGruff the Crime Dog®, highlighted the harms of counterfeit products at the WAWA 250.

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TAKING A BITE OUT OF FAKE PRODUCTS ON YOUTUBE

A new series hosted by McGruff the Crime Dog® aims at shifting the buying behaviors of tweens and teens away from fake products.

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RESEARCH HIGHLIGHTS 2021

In January 2021, Ipsos conducted a national survey to measure the awareness and effectiveness of the Go For Real Campaign. This survey served as a follow-up to a pre-Campaign national survey conducted in 2019. Major findings from the research are set out below.

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CAMPAIGN OVERVIEW

NCPC 2020 Phase Two WAIT. . . WHAT’S INSIDE? campaign overview.

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COLLABORATION PRESS RELEASE

Alexandria, VA – The United States Patent and Trademark Office (USPTO) and the National Crime Prevention Council (NCPC) are collaborating to raise public awareness of the dangers related to and damage caused by purchasing counterfeit goods.

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CAMPAIGN LAUNCH PRESS RELEASE

Alexandria, VA June 17, 2020 – The United States Patent and Trademark Office (USPTO) and the National Crime Prevention Council (NCPC) set in motion the newest public education resources for the Go For Real Anti-Counterfeiting Campaign online today. The messaging of the resources directs young consumers’ attention to the dangers associated with fake electronics, personal care products, and sports gear.

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RESEARCH HIGHLIGHTS 2019

Ipsos used online focus groups and a nationally representative online survey to measure teens’, tweens’, and parents’ awareness, attitudes, and behaviors surrounding counterfeits. Researchers also used these tools to identify personal motivations for purchasing or using counterfeit products. Here are some of the major findings.

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