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Fighting fentanyl

Deaths from illicit fentanyl are on the rise. In about the time you spend reading this website, another life will be lost to this epidemic. For most young victims, it is not a question of addiction or a “drug problem.” They were sold a fake pill and duped into death. Government officials, community leaders, heroic families, and others must work together to raise awareness and save lives.

Teens and tweens are falling prey to criminals lacing drugs with illicit fentanyl. This synthetic opioid is 50-100 times stronger than morphine and highly addictive. Just two milligrams—small enough to fit on the top of a pencil—can be lethal.

Criminals and cartels are using sophisticated supply chains, often on popular social media platforms, to peddle poison for profit. Fentanyl is the leading cause of death for teens and young adults, but many are unaware it is even in the fake drug supply.

initiatives

Shining a light on the dark side of fake pills

In conjunction with the United States Patent and Trademark Office and the Go For Real™ campaign, NCPC took direct aim at the sale of fake pills in an award-winning public service announcement urging consumers to “Think Again”.

National Fentanyl Summit

NCPC led a discussion with three leading government agencies, parents, and nonprofit organizations, to curb the demand, supply, and distribution of fentanyl into communities. Watch the full event.

Poster about the fentanyl crisis & the role of Snapchat in the sale of fentanyl. Learn about preventing substance abuse.

Launching Lives Project

Tall Girl actress Ava Michelle and Dance Mom’s star Jeanette Cota joined McGruff the Crime Dog® in launching livesproject.org, a digital remembrance quilt that honors the lives lost to fentanyl. Visit the quilt or submit your story today.

Taking action to halt distribution

Executive Director of NCPC urged U.S. Attorney General Merrick Garland to open an investigation into the business practices of Snap, Inc. and other social media platforms. In his 2023 State of the Union Address, President Biden pledge to hold the platforms accountable.