The National Crime Prevention Council empowers everyone to Take A Bite Out of Crime®.

Preventing 21st Century Crimes

McGruff the Crime Dog® and NCPC envision a world where people feel safe and are active participants in keeping themselves and others from becoming victims of crime. Today’s world contains an increasing array of threats to public health and safety. Deaths from guns, illicit drugs, and automobile fatalities from illegal acts are driving a historic decline in U.S. life expectancy. Public support and involvement in crime prevention will reduce this trend. The transformation to a digital age can and must include new ways to harness technology to enhance the physical, financial, and mental security of the public.

The Evolution of McGruff the Crime Dog®

McGruff the Crime Dog® Leaves His Paw Print On Crime Prevention

Every minute, someone in America sees a McGruff Public Service Announcement. Now anyone can join him to Take A Bite Out Of Crime® and outsmart the crooks.

NCPC Trademarks

  • Take A Bite Out Of Crime®
  • McGruff the Crime Dog®
  • Scruff®
  • You’re Smart. Buy Smart.®
  • Go For Real®
NCPC Crime Pups
Board Leadership