Standards for All Uses of McGruff the Crime Dog®

NCPC has developed standards for all uses of the McGruff character, name, marks, and slogan and related marks, characters, and slogans. You can request the guidelines for the Use of McGruff by emailing NCPC.

These basic guidelines apply for any kind of use of McGruff. NCPC determines these standards and reserves the right to revise them at any time. For more information on the guidelines for using McGruff, to request to use his image, or to report inappropriate use, please contact the Trademark Control and Quality Review Committee at NCPC.

For guidelines regarding use of the McGruff costume, please contact NCPC.