New APP Promises To “Take A Bite Out Of Crime” on McGruff’s Birthday

ARLINGTON, VA—July 1, 2014 — On this day in 1980 a famous trench coat-wearing character burst onto the scene promising to teach us all how to Take A Bite Out of Crime.  Today McGruff the Crime Dog is helping to bite crime through a new social media app.  The National Crime Prevention Council (NCPC), home to the famous character, and AlertID have launched the McGruff Mobile app on iTunes in honor of McGruff’s 34th birthday.

The McGruff Mobile app delivers critical public safety information to users through alerts they can access on their mobile devices, email, and online. These alerts can tell you if a sexual predator has moved into your area; a recent crime has taken place in your neighborhood, or if a child or senior has gone missing.  By receiving these critical alerts, citizens can make better, more informed decisions about where they live, work, and play.

AlertID has sent over 170 million public safety alerts and represents 72,000 neighborhoods across the country. This new app puts those alerts at citizens’ fingertips to they can be informed on a daily basis about what is happening in their neighborhood.  The app is simple and easy to use.  A user can either input information about their home, work, or other areas they frequent or choose to use the GPS locator option and save the neighborhoods of interest to the user account.  The user can also set the frequency of alerts.

Celebrate McGruff’s birthday by downloading the McGruff Mobile app today.  That’s an easy way to help “Take A Bite Out Of cake, er, Crime.”

About AlertID

AlertID is your family neighborhood safety network. AlertID offers sex offender alerts that cover more than 90% of the US population and crime alerts for hundreds of cities in the US and all of England.  AlertID has more than one million members in 85% of US zip codes and more than 30 countries. AlertID has proven to help reduce crime, using secure and proven technology to create two-way communication between citizens and federal, state, and local authorities to provide immediate information on crime, terrorism, natural disasters, or severe weather that can threaten the safety of families and communities. For more information, visit www.AlertID.com.

About the National Crime Prevention Council

The National Crime Prevention Council is the nonprofit leader in crime prevention. For more than 30 years, our symbol of safety, McGruff the Crime Dog, has delivered easy-to-use crime prevention tips that protect what matters most—you, your family, and your community. Since 1982, NCPC has continuously provided the American public with comprehensive educational materials, training programs, and effective crime prevention messaging, delivered in large part through its vast network of more than 6,000 state and local law enforcement agencies, crime prevention associations, community groups, foundations, and corporate partners.  For more information on how NCPC can be a public safety expert for you or how to “Take A Bite Out of Crime®,” visit www.ncpc.org.

Become a fan of NCPC:  Friend us on Facebook | Follow us on Twitter | Find us on YouTube

AlertID Media Contact: 
Keli Wilson, Founder
775-232-5093
media@AlertID.com

NCPC Media Contacts:
Michelle Boykins
202-261-4184
mboykins@ncpc.org

Caren Adelsperger
202-261-4151
media@ncpc.org